PERFORMANCE MARKETING WORKSHOP

Learn How to
Read, Optimize &
Scale Ad Campaigns

A practical, beginner-friendly 90-minute workshop to help you understand campaign data, make smarter decisions, and grow results.

Date
Next Sunday
Time
12:00 PM
Duration
90 Minutes
Price
₹199
Platform
Google Meet
Language
English + Hindi
Reserve My Seat
The Problem
THE PROBLEM

Your Campaign Is Running. But Do You Know What To Do Next?

Launching a Meta Ads campaign is easy. Knowing what the data is telling you is where the real challenge begins.

Higher CPM?
Lower CTR?
Higher CPC?
CPA unclear?
Last 7 days ▾
Active
☰
▦ Campaigns
▦ Ad Sets
▦ Ads
▦ Audiences
▦ Reports
⚙ Settings
CPM
₹182.34
↑ 22%
CTR
1.21%
↓ 36%
CPC
₹12.48
↑ 28%
CPA
₹348.72
?
Performance Results Spend
NOW WHAT?
01

Can't Read the Data

You see CPM, CTR, CPC, CPA and conversions — but don't know what these numbers actually mean for your campaign.

02

Confused About Campaign Structure

Campaign, Ad Set, Ad… What goes where? How many should you create? And what setup should you start with?

03

Don't Know When to Pause

An ad isn't performing. Should you turn it off, give it more time or let Meta optimize?

04

Don't Know What to Optimize

Performance drops and you start changing everything — creative, audience, budget and campaign structure — without knowing what actually needs fixing.

The problem isn't a lack of data.

It's knowing how to turn that data into the right decision.
That's exactly what this workshop is designed to teach.
WORKSHOP PROMISE / TRANSFORMATION

Stop Guessing. Learn How to
Read Your Campaign & Know What to Do Next.

In 90 minutes, you'll learn how experienced performance marketers look at campaign data, identify what's going wrong and decide whether to wait, optimize, pause or scale.

Read & Understand Campaign Metrics

Learn what CPM, CTR, CPC, CPL, CPA, Conversion Rate and ROAS actually tell you.

Diagnose What's Actually Going Wrong

Find the real bottleneck — whether it's targeting, creatives, landing pages or the campaign structure.

React to Different Campaign Situations

Understand what to do when CTR and conversions are falling but CPA is rising.

Build the Right Campaign Structure

Learn how to structure your campaigns (Campaign → Ad Set → Ad) for better control and performance.

Know When to Optimize, Pause or Wait

Figure out when to make changes, when to give it time, and when to pause a losing campaign.

Evaluate Your Creatives

Spot creative fatigue, understand what's working, and know when to refresh your ads.

Make Better Targeting Decisions

Learn when to use Broad vs Detailed Targeting and how to leverage Advantage+ and Recommended approaches.

Understand How to Scale

Use performance data, not guesswork, to scale what's working — without hurting your ROAS.

Understand Conversion Tracking

Get clear on how tracking works, what events to set up and how to measure real results.

Because Knowing the Metrics Isn't Enough.

The real skill is knowing what to do when the numbers change.

CTR ↓
→
What could be causing it?
Conversions ↓
→
Where is the bottleneck?
CPA ↑
→
What should you investigate?
Creative Fatigue
→
When should you act?
Campaign Working
→
When and how should you scale?
That's the difference between knowing Meta Ads and thinking like a Performance Marketer.
CAMPAIGN OPTIMIZATION FRAMEWORK

Stop Looking at Metrics.
Start Reading the Campaign.

A campaign can show you dozens of numbers. The real skill is knowing which number matters, what it is telling you and what you should do next.

Same data.
Different decisions.
Better results.
THE PERFORMANCE MARKETING SIGNAL CHAIN

CPM

Cost per 1,000 impressions

→

CTR

Click-through rate

→

CPC

Cost per click

→

Landing Page

Quality of landing page

→

Conversion Rate

Visitors who take action

→

CPA / ROAS

Cost per acquisition / Return on ad spend

THE OPTIMIZATION FRAMEWORK
01

Identify the Bottleneck

Find the stage where performance is breaking down.

→
02

Find the Cause

Understand why that metric is moving instead of making assumptions.

→
03

Make One Change

Change the element that is most likely responsible for the problem.

→
04

Measure the Impact

Let the new data tell you whether your decision actually worked.

REAL CAMPAIGN SITUATIONS

CTR keeps falling?

Check creative, audience or offer.

Good CTR but no conversions?

Look at landing page, tracking or offer.

CPA suddenly increases?

Find where the change started.

Campaign performing consistently?

Now it's time to scale.

THIS IS THE SKILL YOU'LL BUILD

Because knowing what CPM, CTR, CPC or CPA means is only the beginning.

The real skill is knowing what to do when those numbers change.

WHO IT'S FOR + WHAT YOU GET

Built for People Who Want to
Go Beyond the Basics

This workshop is for people with basic Meta Ads knowledge who want to get better at reading, diagnosing and optimizing campaigns.

Who This Workshop Is For

People with basic Meta Ads knowledge

who want to get better at reading, diagnosing and optimizing campaigns.

Freelancers

managing client campaigns.

Business owners

running their own ads.

Aspiring Performance Marketers

Marketers who already understand

Meta Ads basics.

Anyone already running campaigns

and struggling with what to do next.

What You'll Get

90-Minute Practical Workshop

Learn the frameworks and strategies used to analyze and optimize campaigns.

01

Campaign Optimization Framework

A practical process to identify bottlenecks, diagnose problems and decide what to do next.

02

Metrics Cheat Sheet

Understand the key metrics and how they connect across the campaign.

03

Campaign Optimization Checklist

A practical checklist to use when reviewing campaign performance.

04

Live Q&A + Situational Breakdowns

Bring your questions and learn how to approach real campaign situations.

05

Come With the Basics. Leave With a Better Decision-Making Framework.

You don't need to know everything about Meta Ads. You just need to understand the basics.

Know the basics →
Read the data →
Make better decisions.
INSTRUCTOR + SOCIAL PROOF

Learn From Someone Who
Actually Runs Campaigns.

Tanishk Singh

Tanishk Singh

Performance Marketing | Meta Ads | Paid Lead Generation

Performance marketer with hands-on experience managing ₹2.4 Cr+ in Meta ad spend across 114+ campaigns and 140+ ad sets, generating 64,000+ qualified leads across education lead-generation campaigns.

Skilled in campaign setup, media buying, audience strategy, creative testing, funnel diagnosis, conversion tracking and campaign optimization.

REAL CAMPAIGN EXPERIENCE

₹2.4 Cr+

Meta Ad Spend Managed

64,000+

Qualified Leads Generated

₹305 → ₹58

CPL Reduction Through Optimization

114+

Campaigns Managed

What Makes This Workshop Different

This isn't just theory collected from tutorials. The frameworks you'll learn come from working with real campaigns — understanding what the numbers are saying, finding the bottleneck and deciding what to change next.

Same Ads Manager.
Better Decisions.
Meta Ads Manager campaign dashboard screenshot
Actual campaign screenshot (Meta Ads Manager) – Showing performance across multiple campaigns. Results from 59 campaigns.
REAL CAMPAIGNS. REAL DATA. REAL DECISIONS.

See how campaigns are structured.

Understand the setup, targeting, budget and objective.

Understand how performance changes.

Learn how different metrics and signals impact results.

Learn how to decide what happens next.

Diagnose the problem, choose the right action and measure the impact.

TESTIMONIALS

What Learners Say

Hear directly from people who have learned from Tanishk.

META ADS WORKSHOP

Stop Guessing.
Start Reading Your
Campaign Data.

Learn how to read the signals, find what's going wrong, and make the right decisions — so your campaigns perform better, not just look better.

Next Sunday

Date

12:00 PM

Time

90 Minutes

Duration

Better Decisions.
Better Results.
FREQUENTLY ASKED QUESTIONS
Is it beginner friendly? +

No. This workshop is designed for people who already understand the basics of Meta Ads, campaign structure and Performance Marketing terminology.

Is it live? +

Yes. It's a live, interactive workshop with real examples, practical frameworks and a live Q&A session.

Do I need prior Meta Ads experience? +

Yes. You should already have a basic understanding of Meta Ads, campaign structure and Performance Marketing terminology.

Will I get the recording? +

Yes. The recording will be shared with all registered participants, so you can revisit it anytime.

Will resources be provided? +

Yes. You'll get a practical resource pack with frameworks, checklists and reference guides.

How long is the workshop? +

The workshop is 90 minutes long, with a structured session, live Q&A and real campaign breakdowns.

Limited seats — only 7 seats left for this workshop.